Split Testing is Critical

Whether you are designing a website or split-testing copy, this infographic gives a ton of things you can tweek to optimize your site.

Ad Design Tips - Infographic
AdChop – More Profitable Ad Campaigns

The Magic Of Backlinks for Mobile SEO

Links are the heart and soul of the internet. When the internet was first created, it was comprised of two things… web pages and links.

As there were no search engines, the only way you could find other web pages was to follow a link. Each webmaster linked to pages they liked and as a result, ascribed authority to the pages they linked to.

This effect still occurs today. The search engines view each link as a “vote” cast by a website/webmaster that the page is relevant to the piece of linked text.

This linked text has many different names including “text link,” “hypertext link,” “anchor text link,” “text ad” and probably a few others.

In terms of Mobile SEO, the more links that point “back” to your site/pages, the better. For optimum results you should work hard to ensure that your backlinks include the specific keyword phrases you are optimizing for.

Although there are many ways to build quality backlinks, you’ll find these three to be quite effective:

Website Directories

There are hundreds of website directories that will allow you to list your business. Some will give you a listing for free and some require payment.

In addition to the listing, most will allow you to link to your website.

Article Marketing

Article marketing is a powerful link-building vehicle and should not be overlooked. You can submit your article content to hundreds of online directories and most will allow you to create three links per article.

Online Press Releases

Submitting an online press release is similar to article marketing except that the content is written a bit differently. The goal is to attract media attention in addition to giving content of interest to your target market.

Most press release distribution sites will allow you to “drop” a link but some will require additional payment for “anchor text” links.

If you need to have a mobile site designed or optimized for SEO, contact us for a free phone consultation.  For mobile web design or mobile website SEO, email us at jeanette@page1marketinggroup.com

We are located in Wilmington NC but handle clients internationally.

Total Google Domination for Small Businesses

Okay, my post title is a little “over the top” but you’ll understand what I mean in a minute. Most of my clients ask how much it will cost to get a “first page ranking” for a particular keyword phrase they are targeting but few ask…

“Is it possible to get multiple “organic” rankings on the first page? If you are a small business, this could be a major windfall for your bottom line.

While it may surprise you, the answer is a resounding “YES!”

Generally speaking, there are ten organic search engine listings on each page for a particular term (aka keyword phrase). There may be more than this if the results include listings from Google Places or listings from Google’s Universal Search.

Most website owners get excited when their site is found on the first page of Google. However, aggressive marketers/SEOs know that it’s possible to occupy more than one of the organic listings for a term. SERP – or the Search Engine Results page – can be affected by what you do on your own website, but more importantly what you do elsewhere.  The role of publicity and news releases can not be underestimated.

This is great news for the site owners that understand this and not so great for those that don’t. It’s pretty simple to understand… the more “real estate” you occupy on page one, the more likely you are to increase your targeted website traffic and build your brand.

Just make sure to do your homework first because it does take a lot of effort to secure multiple listings. It won’t do you any good to get all ten spots for a term that brings little traffic or for a term that brings the wrong type of traffic.

If you want to find out what is possible for your small business, contact us at jeanette@page1marketinggroup.com   We supply SEO services in Wilmington NC but also have a national clientele.

 

Mobile Trends for 2020

If you are ready to see what mobile marketing can do for your business, contact us for a free consultation. Mobile is here now – is your business ready for customers who are trying now to find you on their mobile device.

Email us at jeanette@page1marketinggroup.com to set up a free 15 minute consultation.

 

Keywords – The Foundation Of SEO

Every successful SEO Plan is designed around the keyword phrases that will be targeted.  Whether you are doing SEO for national websites or SEO for mobile websites,  you need to know about keyword research so you can help you website rank in the search engines.

Do this right and you’ll likely get the results you are looking for… improved rankings for the terms you’ve optimized for and an increase in targeted traffic.

Do this wrong, however, and you will have wasted a whole lot of time (and possibly money too!)

Keyword research is what separates novice SEOs from true professionals. Most anyone can find keywords using a tool like that provided by Google but few know how to sift through the junk to find the treasure.

It would be impossible for me to teach you the intricacies of keyword research in this short blog post but I will give you a “top level” explanation of the three main aspects.

Search Volume

Behind each keyword phrase, there is an associated “search volume.” The search volume is an approximation of how many times the keyword phrase is searched upon in an average month.

So, if you optimize a page around a term that has a listed search volume of 100 searches per month, you can’t expect a first page ranking to bring you much traffic. After all, you should never expect your site to receive all of the available “clicks.”

Keyword Intentionality

When choosing keywords it’s important that you try to get inside the mind of the person doing the search. You may think that the keyword phrase clearly conveys what the searcher is looking for but this is not always the case.

There are many sophisticated techniques used to determine the “intentionality” of each keyword phrase but here’s a simple tip… enter the keyword phrase into the search engine you care most about and look at all of the results.

Are there a number of sponsored ads on the page? This can indicate that the keyword phrase has a “commercial intent.”

Are the organic listings what you expected to see? If most of the listings are relevant to your business, you’re on the right track. If they’re not, you probably don’t really understand the intentionality of the keyword phrase.

If you search Google.com for the keyword phrase, “how to save a life,” you might expect to see listings on first aid, CPR, the Heimlich Maneuver, etc. Instead, however, you will find information on the song, “How To Save A Life,” by The Fray.

Determining Your Competition

This may sound a bit harsh, but it’s true… if you want to rank on the first page for a particular keyword phrase you are going to have to kick one of the current listings off!

Because of this, it’s important you know what it is going to take to accomplish this before deciding to optimize for the term. In some cases, you will find that the work will be easy and in others, near impossible.

There are many factors that come into play when determining your competition. It’s not just about the strength of the competitor’s website/web page, but also your strength in comparison.

This topic is a lengthy one but here are some of the questions you must ask:

•    What is the domain age of my competitor and how does that relate to mine?
•    How well optimized is their page and how does that relate to mine?
•    How many links does their page have and how does that relate to mine?

While there is more to it, the answer to these three questions will give you a general idea as to whether you can compete or not and what you must do to improve your chances.

Yes, this is complicated but help is always available.  Page1 Marketing Group specializes in getting your business to rank highly in organic search.  If you would like to discuss your particular situation, just contact us at

support@page1marketinggroup.com

Optimizing Your Google Places Listing

Optimizing your Google Places listing is critical to your business success.  Potential customers always have their cell phone with them, and they are constantly searching for businesses, such as restaurants, doctors, or retail stores. They are using Google search to pick the business they will visit. And Google search is bringing up Google Places listings.  If you have a business, will you be found?  Google Places gets you a mobile listing. So if you want to be found when people search on their cell phones, you need to be sure you are on Google Places and that your listing is optimized. Read on to learn more about optimizing your Google places listing.

While there is much more to optimizing your Google Places listing than first meets the eye, these five tips will give you a “leg up” on your competition:

1.    Fill out every field completely.

There are about 20 fields to fill out when completing your Place Page listing. I recommend that you fill out each and every field as skipping even one can negatively affect the ranking of your Places Page.

As a general rule you’ll find the more complete your listing is, the better it will rank for the keyword phrases you are targeting.

2.    Utilize every category available to you.

Google only requires you to use one category for your listing but will allow you to use up to five. You can get your Place Page ranked for more terms if you include the keyword phrases you are targeting in the category names.

Warning: Don’t take this to mean that you can stuff your categories with multiple keyword phrases. I have seen this practice done but it is dangerous and may result in penalties from Google.

3.    You can add up to ten photos — add all ten!

Google allows you to use up to ten photos and I encourage you to use every one of them. If you really want to enhance the benefit they bring, consider uploading the images to Panoramio or Flickr and geo-tagging the images with your business address.

4.    You’re allotted five videos — don’t forget to use them too.

Yes, it’s a bit harder to create videos than it is photos, but this is actually good news. How, you ask?

Well, you’ll find that many businesses don’t include a video in their listing and those that do rarely add all five. As I said in tip #1, the more complete your listing is, the easier it is to rank well for the terms you’re targeting.

5.    Build as many citations as possible.

A citation is an online reference for your business and services. Google uses them to validate that your business truly exists and that it offers the type of services you list on your Places page.

It’s extremely important that your citations closely match the information found on your Places page.  As you can control the citations you create, it’s best if the information matches your Places Page information EXACTLY!

You can create your own citations at directories like the Yellow Pages, Super Pages, CitySearch, Insider Pages, Yahoo Local, Localize and a number of others.

If you just want to run your business and have some one else take care if all this Google Places , web optimization, and mobile presence stuff, then contact us. We can hold your hand in Wilmington NC and surrounding counties, but we can do this by phone or email if you live further away.

Email us at support@page1marketinggroup.com