SEO Terms Video – What is SEO, SERP?

Do you find SEO jargon confusing?

As Search Engine Optimization is highly technical, there are many specialized terms used when discussing this topic. As most of my clients are confused by these terms, I decided to write a blog post that explains a few of them in plain English.

What Affects My On-Page SEO?

When optimizing your site for the search engines, you should improve what is called your “on page” SEO as well as your “off page” SEO. On page SEO includes those things that can be done to your web pages to enhance their ability to rank for a particular set of terms and off page SEO (aka offsite SEO) are the techniques, like link building, that are done elsewhere.

Here are five (of the many) website factors that may affect your on page SEO:

Website Design/Coding

You may be surprised to see “web design” included in this list but it really can affect your Search Engine Optimization efforts. Here’s how:

•    Your design should look great so as to keep your visitors on your site as long as possible . (this improves what is called, “visit duration.”)
•    Your site should be well-coded and should validate with the “W3C validation tool” whenever possible.
•    Your images and coding should be optimized to be as “light” as possible. This will improve your “page load speed” and this is good for both SEO and human visitors… no one likes to needlessly wait.

Meta Title

Your “meta title” information is added to the page source (i.e. your website coding) and is displayed to visitors in the topmost portion of the browser window.

Generally speaking, your meta title should include the two-to-three keyword phrases you are optimizing the page for and be kept relatively short (i.e. about 60-80 characters max).

Meta Page Description

How much your meta page descriptions affect your SEO is up for debate but there are other benefits to writing a good meta page description as well.

As a general rule, I suggest that your meta page description read well, contain the primary keyword phrase you are targeting and be kept to no more than 156 characters, including spaces.

Most of the time, the search engines will use your meta page description text when creating your search engine listing. The more exciting the text is, the better your chances of “getting the click.”

On Page Content

They say that “content is King” but that’s not entirely true. Poorly written content, or content that is “stuffed” with keywords will do much more harm than good.

For best results, your on page content should be well-written and unique to your site. It should also be tightly focused around the 2-3 keyword phrases you are optimizing for.

That’s not to say that you should repeat your keyword phrases over and over, but that each page’s content be more focused than broad.

Your Web Page URL

If at all possible, it’s best to see that your urls include your primary keyword phrase.

For example, if you were targeting the term, “seo expert,”  it would be best if the url were something like: domain.com/seo-expert
As your url now includes the phrase, “seo expert,” you help the search engines better understand the relevance of your page’s content.

If you need to have a mobile or standard website designed or optimized for SEO, contact us for a free phone consultation.  We specialize in getting your small business on Page 1 of Google search results.  For web design or website SEO, email us at jeanette@page1marketinggroup.com

We are located in Wilmington NC but handle clients internationally.

Common Search engine optimization Terms You Must Know

As a top consultant for local businesses in Wilmington, NC, we are frequently asked “what is SEO and why is it important for my website to be optimized for SEO.  If you are planning to develop a website, either a standard website or a mobile website, it is critical that they be optimized for the search engines.  This article will introduce the key terms involved in Search Engine Optimization.

As Search Engine Optimization, or SEO,  is extremely technical, there are lots of specialized terms utilized when discussing this topic. I’ll list a few of the most frequently misunderstood terms beneath, beginning with SEO/SEM (and the difference between them).

1) SEO/SEM

Seo stands for “Search Engine Optimization.” It is a set of methods employed by an Seo Advisor to enhance your website’s rankings within the search engines like google for a specific set of key phrases, or keyword phrases.  There will be far more on this subject later.  SEM stands for “Search Engine Marketing” and it is becoming utilized  more and more by search engine professionals. In addition to the regular Search engine optimization strategies, SEM Consultants also specialize in:

  • Creating Pay-Per-Click Campaigns on the search engine of the selection… predominantly Google, Yahoo and Bing.
  • Buying compensated “inclusions” from search engines like Google. This is paying a search engine corporation to  assure that your web-site will be included within their search results.

2)  SERPs

SERPs stands for “Search Engine Outcomes Pages.” It’s the page that’s returned when an individual conducts a search by means of a search engine. Search engine optimization techniques are used to enhance your internet page’s ranking amongst the other “organic” listings inside the SERPs with the greatest objective of growing targeted website traffic.

3)  Keyword Phrase

It is really significant when you grasp the idea on the “keyword phrase” as it is the backbone of Seo. A keyword, or keyword phrase, may be the phrase(s) entered to the search box by an world wide web consumer. Since the search engines return the internet pages they believe to become most relevant for the keyword phrase entered, it is important which you recognize the idea and do your very best to optimize your pages for the keyword phrases you would like to be discovered for.

4)  Backlinks

Finally, we will discuss backlinks. Most Seo Consultants agree that the creation of backlinks (aka hyperlinks, website link constructing, one-way links, and so forth.) that stage for your pages really should be your main objective. You need to create high quality hyperlinks, that include your targeted keyword phrases and you have to do this on an ongoing basis. Search engine optimization is not a “once and done” sort of activity, it requires continual improvement/management to be really effective.

Contact us today if your website needs help.

Support@page1marketinggroup.com